Meet Our Staff
Bob Santa Maria
Chief Operating Officer
Phone:(520) 439-6023
Team Member since 2012. Bob Santa Maria is an Arizonan and a third generation car man, having followed in his father and his grandfather's footsteps. From a young age, he has worked in every facet of dealership operations, from lot porter to master technician, parts, sales, and ultimately operations management. Prior to joining the Lawley group in 2012, Bob turned a Yuma Toyota dealership around to achieve President's Award status in just two years. Bob, his wife, and their two sons are outdoor and sports enthusiasts who love the weather and the small town feel of Cochise County, and appreciate the close proximity to their family in Phoenix. The Ed Morse Automotive Group, based in Florida, is fortunate to have Bob running their Sierra Vista Arizona stores.
Neal Jackson
Chief Financial Officer
Phone:(520) 452-6903
Team Member since 2007. Neal is a native of New Mexico and a graduate from the University of New Mexico with a BBA in Finance. He has worked in the automotive industry since 1993 and joined the Sierra Vista group in 2007 as Controller. In 2022 Neal was promoted to Chief Financial Officer when that position opened up due to a retirement. When Neal is not working or spending time with family, he enjoys Homebrewing and Mountain Biking. Neal is an integral part of our Sierra Vista operations.
Nikki Gaylor
Office Manager
Phone:(520) 452-6943
Team Member since 1998. Nikki grew up in Minnesota and moved to the sunny desert southwest in 1987 where she graduated from a local high school. In 1998 she returned to the area and was hired as the cashier at our Honda dealership. Through the years, Nikki has moved through various clerical positions to include contracts, titles, billing, and she now supervises those positions and keeps our Sierra Vista business offices running smoothly for Ed Morse Automotive Group. When she's not baking or gardening, Nikki enjoys camping, hiking, ATV'ing and water sports.
Michael Christie
Chief Technology Officer
Phone:(520) 452-6925
Team Member since 2009. Michael grew up in the Silicon Valley of California and moved to Arizona in 2003. Michael has been an I.T. network and systems engineer and administrator for over 20 years. He is an I.T. generalist with a focus on enterprise networking. When he's not neck deep in tech equipment, Michael spends his time fishing, hunting, hiking and target shooting.
Frank Calvillo
Parts Director
Phone:(520) 439-6021
Team Member since 2016. Frank, originally from Tucson, moved to Sierra Vista in June of 2016 to join our team. Frank has been in the automotive industry since 1992 starting in the shipping and receiving department before moving into a parts counter person and other management positions. Frank is a proud father of five kids and enjoys the outdoors along with playing baseball and golf, and he is a BIG U of A sports fan. He loves the automotive business and is dedicated to helping his team to provide for all of our customers' parts and service needs.
Jimmy Watts
General Manager
Phone:(520) 439-6073
Team Member since 2014. Jimmy Watts is the General Manager at Ed Morse Chevrolet GMC Hyundai. Jimmy feels that our customers should be comfortable and at ease with the purchasing process. ”Our goals should align with our client's." As a result, our core culture is a friendly approach in a no pressure environment. Jimmy was born and raised in Arizona. He is a family person that enjoys mountain biking and rock climbing.
Mike Williams
Sales Manager
Phone:(520) 439-6054
Team Member since 2017. Mike Williams, originally from Tucson, is an avid outdoorsman who loves camping, fishing and hunting. He is the father of a pre-teen son, an adult daughter, and an adult son all of whom he enjoys spending time with. Mike started his automotive career in the late 1990's and he has worked in all areas of the business. You will find Mike on the sales tower helping you find your next new vehicle. From start to finish, you can be assured that Mike's expertise will make it an easy, no hassle process.
Tom Lawley
Sales Manager
Phone:(520) 452-6116
Team Member since 1999. Tom is a second generation car guy and he started working in the business when his brother Sean purchased a GM franchise which has now become the Ed Morse Chevrolet GMC Hyundai store. Tom grew up in Colorado, then graduated from Arizona State University with a Bachelor of Science in Operations Management and a Bachelor of Arts in Spanish. Tom loves outdoor activities with his family -- golfing, trips to Colorado, enjoying the sunshine in Mexico.
Herb Santa Maria
Service Manager
Phone:(520) 439-6031
Team Member since 2015. Herb comes from an automotive family with seven members still in dealer management. His father sold new Chevrolets from 1956 - 1996 for Rudolph Chevrolet / Lou Grubb Chevrolet. Herb started out as an apprentice technician in 1974 two days before he got married at the age of 16. He received his first manager's position in 1980 at the age of 22. Before coming to Sierra Vista, he spent his 40 year career with Grubb Automotive, Autonation, and Findlay Automotive. Over the years he has worked in every department from sales, to service, to parts, to collision; Service Management is where Herb is the most comfortable and we are fortunate to have his expertise in that position. Herb loves southern Arizona; this is where he wants to finish his career. And yes, he is still married to his high school sweetheart!
Gene Hagele
Finance Director
Phone:(520) 439-6055
Team Member since 1996. Gene began his career in the automotive industry, starting out at our Honda Nissan store in 1996 as a Sales Consultant, and then shifting over to Finance & Insurance. Over the years, he has won various awards in Customer Service. Gene was born and raised in Sierra Vista. He looks forward to working with you on your new or used vehicle purchase.
Daniel Coronado
General Manager
Phone:(520) 452-6116
Team Member since 2012. Daniel Coronado, an AZ native, moved to Sierra Vista in August of 2012 to join our management team. Along with his wife and three boys, Daniel enjoys the outdoors and sporting activities. He believes that a friendly atmosphere and forming relationships with customers based on trust are the keys to success. When our local Honda store re-opened its brand new location in January 2017, Daniel helped his team earn the prestigious Honda President’s Award twice, and Honda Express Service Elite award five times. He has since moved over to our CDJR store in 2023 to continue his pattern of treating our customers the way they deserve to be treated. Come on down… Daniel’s team will take great care of yo
Matt Malloy
Sales Manager
Phone:(520) 452-6119
Team Member since 2023. Matt Malloy graduated with a degree in psychology from Cal State Long Beach. He started out in the car business in 1996, serving mostly in the Tucson and Phoenix markets. He is the father of two daughters and a huge fan of the Dodgers. Matt enjoys running half-marathons and annually he tries to travel to someplace he’s never been before in the United States. His beloved four-legged companion is a 17 year old long-haired dachshund mix named Rusty. We know Matt will do things right for our customers!
Matt Malloy
Sales Manager
Phone:(520) 452-6119
Team Member since 2023. Matt Malloy graduated with a degree in psychology from Cal State Long Beach. He started out in the car business in 1996, serving mostly in the Tucson and Phoenix markets. He is the father of two daughters and a huge fan of the Dodgers. Matt enjoys running half-marathons and annually he tries to travel to someplace he’s never been before in the United States. His beloved four-legged companion is a 17 year old long-haired dachshund mix named Rusty. We know Matt will do things right for our customers!
John Vargas
Sales Manager
Phone:(520) 458-8990
Sales Manager Team Member since 2015. John was born in Connecticut and raised in South Florida where, before getting into the automotive industry, he was an Executive Chef and caterer to the stars. He has 3 children and loves the outdoors, including 4-wheeling in the mountains and deep sea diving. In 2000 John started his automotive career and had been solely with Nissan from the beginning up until 2024 when he moved to CDJR under the new Ed Morse ownership.
Richie Allen
Service Manager
Phone:(520) 452-6124
Team Member since 2017. Born and raised in Sierra Vista, Richie attended Buena High School. A couple years after graduation, with the influence of his father's long career in the automotive industry, Richie applied at Donovan Dodge in 2012 and was hired as a Salesperson. After a few months of selling cars he was presented with the opportunity to become a Service Advisor and he happily accepted. With the 2017 acquisition of the Dodge store by the Lawley Automotive Group, Richie transferred to our Nissan store where he spent another 5 years as an Advisor until he was given the opportunity in July 2022 to "return home" to Dodge as their new Service Manager. With a "teamwork makes the dream work" mentality and love of the business, Richie is thrilled to be back where it all started and he looks forward to continuing to grow with the Ed Morse company while helping the community with their vehicle needs. When not at work you'll find him spending time with family; enjoying sports, attending his children's school and extracurricular activities, playing yard games on Sundays and always trying to create memories with loved one
Alfred "Junior" Pesqueira
Parts Manager
Phone:(520) 452-6121
Team Member since 2017. Junior is all about family and friends and he loves hanging out with them, having cookouts and enjoying the holidays. To counteract his love of food, he plays in a men’s slow pitch softball league, golfs, and he tries to fit in a quick workout when he can. Alfred enjoys watching the Arizona Wildcats, especially basketball, with his son and their crazy dog Lola. Although a quick road trip may lead to a local casino, for a longer weekend it’s Las Vegas! Junior is a loyal employee, driving back and forth between Tucson and Sierra Vista daily to oversee our parts department operations. If you need a part, Junior is your man!
Tommy Crawford
F&I Manager
Phone:(520) 452-6130
Team Member since 2023. Tommy Crawford's parents are from Kentucky but he grew up in Arizona and attended high school in Tucson. Never having lived in Atlanta, Tommy is a self-professed die-hard Atlanta Braves and Falcons fan and fondly remembers 1992 when Deion Sanders played an NFL game early in the day and an MLB game that night. In his spare time Tommy collects sports cards and memorabilia. He has been in the car business since 2000 and enjoys helping customers and co-workers enrich their lives. We are glad to have Tommy as part of our team.
Chris Willhoite
GM-K
Phone:(520) 452-6999
Team Member since 2023. Chris Willhoite has been married over 20 years and is the father to 3 adult children. His sports interests include golfing and football (Go Broncos!). He has enjoyed two successful careers, both with a strong emphasis on giving the customer what they want. He owned a prominent Tucson barbershop for 13 years until he sold it in 2022 and he remains a licensed barber. Decades ago, Chris started selling cars and worked his way to Internet Manager (back when AOL dial-up was a thing!). He moved up to Special Finance Manager, Finance Manager, Sales Manager and then General Sales Manager for over 10 years. Chris was excited to join the Lawley team and now to represent the Ed Morse Automotive Group here in Sierra Vista. He looks forward to many opportunities to assist guests as they strive to “put dreams in their driveways.”
Rusty Roseberry
Sales Manager
Phone:(520) 439-6039
Team Member since 2017. Originally from Southern California where he oversaw sales and operations in the security industry for three decades, Rusty moved to Arizona in 2016. He likes helping people and works extra hard to get the job done quickly and efficiently here at Ed Morse Ford Kia. His work ethic made him stand out in a crowd and has elevated Rusty from automotive sales to internet sales to F & I Manager to Sales Manager. Rusty enjoys spending time with family, attending church, and, as you can see, playing guitar, bass and drums with his church’s worship team.
Mark Doe
Sales Manager
Team Member since 2023. More to follow...
John Polaski
Service Manager
Phone:(520) 452-6926
Team Member since 2018. John Polaski is a proud father and husband first and foremost (just ask his three boys or long-suffering wife ;o) !) He is an avid outdoorsman who also shoots pool in his spare time. John came to us from Phoenix and it didn't take him long to decide to move here and become a member of our community.
Debra Anderson
Parts Manager
Phone:(520) 452-6904
Team Member since 2022. Debra was born and raised in Rapid City, South Dakota, and her husband’s Army career brought them to Sierra Vista. She was a stay-at-home mom until her children were older and then she started at Sears and worked her way up to sales manager. With her strong management skills she was hired at the Sierra Vista Harley Davidson store where she worked for nearly a decade until taking a transfer to the Tucson Harley location. She received master certification in parts management and customer service at Harley Davidson and especially enjoyed taking classes in Milwaukee at the iconic Juneau Avenue factory location established in 1906. As a motorcycle enthusiast, she enjoys riding with her husband and also spending time with her Corgis. With her kids and grandkids living in Sierra Vista, there are many opportunities for family camping trips to the lake! Deb enjoys the automotive/transportation business and helping customers with their projects on their vehicles.
Sheikh Buksh
F&I Manager
Phone:(520) 452-6946
Team Member since 2005. Sheikh (or "Shake") spent his first years selling cars, both on the floor and in our internet department. He is Chevy and Corvette certified with top-notch product knowledge. With a 5-star customer satisfaction score and his winning prize in the District Walk-Around competition, Sheikh has put thousands of customers at ease with the new technology and safety features on their new vehicle. He has now moved behind the finance desk, ready to walk you through your purchase paperwork. In his spare time, Sheikh enjoys driving and showing his sporty cars and was excited to attend the Ron Fellows Driving School in Las Vegas. His real passion, though, is his daughter Lily.
Michael Rich
GM-F
Phone:(520) 452-6999
Team Member since 2024. More to follow...
Joe Butler
Sales Manager
Phone:(520) 439-6063
Team Member since 2024. Joseph Butler was born in California but in the 70's he moved to Tucson. He met his wife while they attended Amphitheater High School and the couple “leapt” into marriage on leap day 1992. Early on Joe owned a glass business specializing in RV and auto glass replacement, and he also helped in the family business dealing with manufactured homes and land development. He really never aspired to be in the car business but in 2010 he started selling cars and he enjoyed it so much it became his career. He started out as a salesperson and quickly moved into management. Both a father and a grandfather, Joe enjoys playing golf, water skiing, and most of all being out with family in the remote desert (no phone service!) on their side-by-side off-road vehicle
Wes Crocker
Service Manager
Phone:(520) 439-6033
Team Member since 2012. Always armed with a warm smile, Wes Crocker delivers superior customer service with a deep understanding of nearly everything there is to know about automobiles both past and present. Since 2012, Wes has been the face of the service department for countless customers in need of scheduled maintenance or needed repairs and parts. When not with his work family, Wes can be found escorting his lovely wife through town, spinning classic vinyl with his two young boys, or catching an early morning game of Disc golf.
Frank Calvillo
Parts Manager
Phone:(520) 439-6021
Team Member since 2016. Frank, originally from Tucson, moved to Sierra Vista in June of 2016 to join our team. Frank has been in the Automotive industry since 1992 starting in the shipping and receiving department before moving into a parts counter person and other management positions. Frank is a proud father of five kids and enjoys the outdoors along with playing baseball and golf, and he is a BIG U of A sports fan. He loves the automotive business and is dedicated to helping his team to provide for all of our customers' parts and service needs.
Scott Allen
General Sales Manager
Phone:(520) 800-1201
Team Member since 2023. Scott was born and raised in Malone, New York, a small town in the Adirondack Mountains (population appx. 14,000). He moved to Sierra Vista in 1982 where he met his wife and started in the automotive business working for one of the largest automotive chains for 16 years. He began in tires, parts and service, moving up to Assistant Manager, Store Manager, and District Manager. In 2004 he made the change over to selling new/used cars where he was promoted to Used Car Manager. After 19 years working with the same company Scott has taken on a new challenge bringing his vast experience to our Honda store. Away from work he can be found in his backyard caring for 4 acres, 12 chickens, 3 goats, 2 ducks and a dog. Scott will tell you his best days are sitting around the picnic table with his wife, 3 sons, daughter-in-law, 2 grandchildren and any of over 50 family members that still live in this area. Scott would love to chat with you about cooking, motorcycles, camping… or your new car!
Charles Collins
Sales Manager
Phone:(520) 800-1202
Team Member since 2006. Charles "Chuckie" Collins has been motivating, inspiring and driving his Honda team to continually grow and strive for excellence. He is passionate about being a part of our family based, community supporting company. Chuckie moved from Sales to Finance and now Sales Manager. When he's not creating life-long customers, he's enjoying his family and friends. Coming from a military family and an active member in our community, Chuckie understands the importance of values, integrity, standards, success and always looking forward!
Ryan Gray
Sales and F & I Manager
Phone:(520) 800-1215
Team Member since 2016. Ryan Gray started his career with us in the midst of our construction, and he endured months of cramped mobile quarters while at the same time providing excellent service to our customers. When we opened our beautiful, brand new Nissan facility, Ryan quickly got to work learning the many other facets of the sales process, to include Finance and Sales Management. Ryan is a valued team member and we know he will steer you in the right direction on your next vehicle purchase. In his spare time, Ryan enjoys spending time with his wife and three children. His absolute favorite thing to do is to play basketball with his children.
David Kittrell
Service Manager
Phone:(520) 800-1223
Team Member since 2004. Dave is a Cochise County local, born and raised in Douglas. He's the father of two young adults, and "Paw Paw" to his beautiful granddaughter. The automotive business called his name from a young age and he has worked in service at a number of our dealerships for nearly two decades. Dave is a caring family man and at work he's personable, thorough, and kind of a workaholic. The only things that might come in between Dave and his customers are a pressing family matter or an occasional hard rock concert… in Phoenix… in the middle of the work week! (Some folks never grow up!) All in all, you can count on Dave to keep your vehicle in tip-top shape.
Mike Santa Maria
Parts Manager
Phone:(520) 365-4052
Team Member since 2015. Mike was born & raised in the west valley of Phoenix Arizona. He’s a proud husband of more than 15 years & the father of two beautiful young daughters. Mike’s lifelong passion for cars lead him to Sierra Vista to join our Honda team! His commitment to parts & service excellence stems from his family's long ties to the automotive industry, and Mike strives to serve each guest with honesty & integrity. Mike enjoys spending his free time with family, assisting in youth sports & drag racing. Come down to Honda and see Mike for your parts & service needs, or to just talk cars!
Jeremy Mead
Manager
Phone:(520) 458-0131
Team Member since 2010. Jeremy is here to assist in all of your collision needs and is excited to bring state-of-the-art technologies to the Ed Morse Collision Center. Visit Jeremy and his team of collision and detail professionals at 3200 E. Fry Blvd, across from the old Apache Middle School, behind Ed Morse Honda.
Ed Morse Hyundai
Address
2800 E Fry Blvd
Sierra Vista, AZ 85635
Phone
| Monday | 9:00AM - 6:00PM |
| Tuesday | 9:00AM - 6:00PM |
| Wednesday | 9:00AM - 6:00PM |
| Thursday | 9:00AM - 6:00PM |
| Friday | 9:00AM - 6:00PM |
| Saturday | 8:00AM - 6:00PM |
| Sunday | Closed |
| Monday | 7:00AM - 6:00PM |
| Tuesday | 7:00AM - 6:00PM |
| Wednesday | 7:00AM - 6:00PM |
| Thursday | 7:00AM - 6:00PM |
| Friday | 7:00AM - 6:00PM |
| Saturday | Closed |
| Sunday | Closed |
| Monday | 7:00AM - 6:00PM |
| Tuesday | 7:00AM - 6:00PM |
| Wednesday | 7:00AM - 6:00PM |
| Thursday | 7:00AM - 6:00PM |
| Friday | 7:00AM - 6:00PM |
| Saturday | Closed |
| Sunday | Closed |